Marty Gould of Focalize Now provided a number of online marketing tips to the fabricators and slab distributors assembled in Toronto on June 21st for the Stone World / MIA seminar. He shared that when it comes to online content stone companies need to:
1) Narrow their focus
2) Pick keywords that set you apart
3) Write content relevant to your keywords
4) Build external links to your site
5) Avoid paid shortcuts
6) Manage your online reputation
He later showcased the 9 biggest website mistakes made by companies. What attendees most appreciated from Marty's presentation was that he showcased the websites of many stone companies - some good - some bad. The attendees quickly saw why his list of six "must do" items (especially the writing of "content") is so important. So this wasn't just a marketing seminar.....it was a seminar that delved directly into how stone companies can reach consumers/clients. Companies not paying attention to their online presence will lose marketshare over time.
Marty Gould is also scheduled as a keynote speaker for the upcoming July 10th Stone World / MIA seminar in Portland, OR (to be hosted by Oregon Tile & Marble).