StoneDimensions

This month I would like to bring to your attention to the use of Search Engine Optimization (SEO) for your website. This process helps your website obtain more visibility among the search engines. For those of you not aware of SEO, I want to tell you how this technique helps your website and as a member of the Marble Institute of America you can or are receiving a great benefit by being listed as a member on our website.

During the SEO process, consultants look for what are called back links or inbound links. Back links are websites that people visit and in doing so are able to link directly to your website. For example; if you are a member of the MIA and your contact information, including your website address, is listed in the MIA Member Directory, people that find you on the MIA website can link directly to your site.

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In early 2012, the Marble Institute of America (MIA) repeated a survey originally conducted in 2008 gauging consumer sentiment on various countertop materials. The 2012 survey of 1,588 homeowners, conducted by Harris Interactive on behalf of the MIA, found that 76 percent of homeowners agree with the statement “Nothing beats the beauty and value of granite countertops” and 75 percent of homeowners who intend to remodel their kitchens in the next two years indicated they want granite countertops.

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